Chapter 1
The Changing Environment for Business
This chapter speaks about the rise in disparities in the early 1920's which resulted in unstable economic conditions and this led to Great Depression. In this chapter the author speaks about the role of communication and technology has strengthned communication channels. It is also played a vital role in creating Global Village. It focuses on the basic principles of how to compete in a changing business environment, viz ;
1) By recognizing the changing environment. ie, to have a long term strategy.
2) Adapt to the environment without compromising principles. ie, to attain their goals and at the ame time being dynamic.
3) Dont magnify problems.
4) Keeping corporate communication in line with over all goals and objectives of the company.
2) Adapt to the environment without compromising principles. ie, to attain their goals and at the ame time being dynamic.
3) Dont magnify problems.
4) Keeping corporate communication in line with over all goals and objectives of the company.
References:
1)http://www.federalreserve.gov/boarddocs/speeches/2007/20070501/default.htm
2)http://news.bbc.co.uk/2/hi/business/6279679.stm
1)http://www.federalreserve.gov/boarddocs/speeches/2007/20070501/default.htm
2)http://news.bbc.co.uk/2/hi/business/6279679.stm
Experience:
Post entry in the Indian sub-continent, Mc Donalds was faced with much hue and cry by the vegetarian groups in the country, on account of the allegations raised against it for frying chips in the same oil where in they used to fry their other non-veg products also. On this account Mc donalds later on went on giving a public apology and now guarantees its vegetarian products to be 100% vegetarian.
Chapter 2
Communicating Strategically
This chapter gives us the historical back ground of how strategic communication evolved. Rhetoric as the Greeks called it was an art getting the right message, through the right media, to the right audience at the right time. It defines the major frame work of communication, besides giving an overview of developing corporate communication strategies. In a nut shell it focuses on what is to be communicated, how is to be communicated and to whom it is to be communicated taking into account the limited factors like time, money, human resource and the company's over all goals and objectives.
References:
http://www.pointsoflight.org/downloads/pdf/networks/nonprofitgov/workingsolutions/Working_Solutions_April_May_2002.pdfMy experience working in a software firm as Head – Business Development has taught me how to interact with the international clients and within the departments in the organization and with the employees. As I would be representing my company to the outside world communicating effectively is very important and necessary. The company’s reputation is based on the constituencies. As I interact with the clients and employees on the regular basis choosing a right communication channel is important and structuring the message and delivering the message at the right time is very essential to have a long term relation ship with the clients
