Corporate Communication Relevance:

Corporate communication includes both external and internal communication. External communication, organization deals with existing and prospective customers, suppliers, investors, government, and public. Internal communication deals with employees, employers and managers. The importance of communication relevance when communicating with other corporate are:
• To understand the corporate needs.
• To gain corporate attention.
• To target the selective corporate group.
• To motivate
• To provide a superior corporate experience.

To create effective communication with with corporate, an organization should pay attention to many factors such as demand of customers, employees’ needs, etc. Communication relevance consists of four different parts they are messages, sender, receiver, and channel. Communication is the most essential part of any organization and the success totally depends upon the strength of the message and how the information flows within the organization.



21st Century trends:

In this century both quality and speed of communication are essential. This century can also be known as the communication century. Stephen P Borgatti has identified five key organizational trends. They are:
Globalization
Diversity
Flexibility
Flat
Networked.

Globalization:

The companies can penetrate and compete in the international market apart from competing nationally. They can have access to many different countries because it enables to enlarge their domain and to spread risk at a larger customer potential. It vcan not only sell its products and services globally but also can manufacture and conduct research globally. In multinational corporations of the 21st century, manufacturing and sales offices are spread across the globe. The same happens with research: Improved quality and speed of international transportation and communication enables companies to conduct research globally. On their search for unsaturated markets, companies try to exploit regional cost and expertise differences. General Electric's Global Research makes use of employing scientists worldwide in its Global Research plants (http://www.ge.com/research/).

Diversity:

In a business context, appearance diversity, (ethnicity, gender, color, sexual orientation, body size) is approached as a strategy for improving employee retention and increasing consumer confidence. The "business case for diversity", as it is often phrased, is that in a global and diverse marketplace, a company whose staff embrace ethnic representation and gender composition which mirrors the demographics of the marketplace it serves is better equipped to thrive in that marketplace than a company whose appearance is out of step with its market's appearance. A diversity scheme refers to a method for improving the reliability of a message signal by utilizing two or more communication channels with different characteristics, in order to combat fading and interference.
http://en.wikipedia.org/wiki/
http://www.snaithprimary.eril.net/diversit.htm

Flexibility:

The trend of flexibility means that organization systems, processes, and people must be able to respond differently to different situations.

Flat :

In this level of flat structure there are fewer levels of management and hierarchy. Employees got their own responsibilities to make decisions, and managers empower them to decide on their own. Thus, fewer managers are needed. If the working environment has a high degree of standardization, flat structures do not enlarge risks.
Experience: I work at Globals Inc where flexibility, quality and team work the principles practiced by the company.

Networked:

Networking is very essential in the current scenario. Through networking we can build a strategic alliances, sharing information across boundaries, across cross functional teams, and to take decisions quickly. Through networking outsourcing and downsizing, decentralization and customization is possible.
The best example for customization is Dell. As it gives the customer what it wants.
Example for outsourcing is Kone elevator partnering with HP and SAP.